[Stay Strong] Doing (and Not Doing) What It Takes

In case no one has told you today, you have what it takes.

To grow your business. To achieve a personal goal (like a 100-mile Century Bike Ride!). To be awesome.

But that doesn’t mean you are doing (and not doing) what it takes.

Don’t get me wrong. I’m not saying you’re not taking action or busy. I bet you are! And I applaud you for keeping at it.

I’m just noticing that after so much time slogging it out since the pandemic started, many entrepreneurs are getting “crispy” and tired. That’s true for many of my clients. Me, too.

I’m also noticing that many people, even those who are successful, are looking to do things differently. After all, you’ve learned a lot about what you like, what you don’t like, and what you want more or less of going forward.

To get some relief AND continue to be smart moving forward, here’s what I recommended to my clients. It can work for you, too.

First, write down 3 specific goals you want to achieve personally or in your business.

Now, make a list of at least 3 things that you need to STOP, 3 things you need to START, and 3 things you need to CONTINUE in order to achieve your goals.

For example, do you need to STOP…

• Attending certain networking events that no longer offer new ideas or the right connections?

• Offering services that now take more time and effort than you care to give?

• Screen time after 8 pm so your can prepare your mind for a good night’s sleep?

Do you need to START…

• Reaching out virtually to create new connections?

• Attracting higher quality clients and raising your fees?

• A new routine for self-care?

Do you need to CONTINUE…

• Being an active member of a professional association?

• Consistently take a pulse of your clients’ needs?

• Exercise 3 times a week?

It’s amazing how this simple STOP, START, CONTINUE tool gives you permission to let go of what’s no longer working, re-energizes your creativity, and reinforces where to keep putting your efforts.

That’s doing (and not doing) what it takes. To grow your business. To achieve a personal goal. To be awesome.

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