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  • Mary Foley

[Be Bold + Thrive] Profit Starts With Understanding This

"An entrepreneur solves problems for profit" says leadership and business growth expert Michael Hyatt.

Never forget that people pay you to solve problems. And, when the problem is big, when the pain is great, and when old solutions no longer work, people are going to look for new solutions. And they are willing to pay more for them.

So, profit starts with understanding your client’s problems.

Great, but here's the thing. Your clients have changed.

They had problems at the very beginning of this pandemic, and then those problems modified and changed. If you also modified your solutions to meet their needs, you continued to keep clients.

Now almost a year later, it feels like we’re in a sustained lull, but your client’s problems have changed.

What do YOU think are your client's biggest problems now?

Chances are you have an idea. But is it clear enough to update, shift, or revamp what you offer and how you talk about it? If not, you’re putting your business at risk. With a slowing economy, there’s less margin for error.

What do your CLIENTS think are their biggest problems?

You may think you know but you have checked in with your clients lately? Now is the time. And it doesn’t have to be complicated.

Reach out to a handful of your best clients to have a conversation on Zoom, on the phone, or in person. (Don't do a survey because you won't get the juicy stuff.) Ask them a handful of meaningful questions. And then listen, really listen, and take notes.

What they share will confirm what you know and, more importantly, it is going give you insights into what they’re thinking and feeling. And by knowing what your client’s problems are today, you can then create the solutions they need to solve them at a profit.

Want a step step-by-step outline that shows you exactly how to reach out to your best client and the exact questions to ask? Then grab the In the Be Bold + Thrive 2021 Guide. It’s all on page 5! Download it for free here.


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