The COVID-19 crisis took us all by surprise. Small business owners have had to come up with real solutions for keeping themselves afloat, maintaining and assisting their current client base, and adjusting to non-traditional working conditions. The shifts and pivots made now will certainly impact a company’s future survivability. And now that ‘business as usual’ doesn’t exist, how do women in business use this unique opportunity to change their perspective and pivot to profit? In this episode of the P.O.W.E.R. Plug podcast, I speak with four powerful women in New Orleans who are pivoting their business and making it work.
Dr. Tammy Lewis Wilborn is the owner of Wilborn Clinical Services LLC, a multi-service practice that provides counseling workshops, consultation, and wellness coaching.
Norma Jean McClain is the CEO of TekChix, a specialized IT staffing and consulting firm.
Mindy Nuñez Airhart is the CEO and President of Southern Services and Equipment Company, specializing in metal fabrication, structural steel erection, and precision CNC Machining.
Natalie Barranco is co-founder and partner of Prime Business Advisory Solutions, a firm providing business consulting services specializing in finance, accounting, risk management, internal control processes, marketing, and operations.
Before and after examples of how to pivot a business during a crisis
How to adjust a business model to meet a client’s needs
Leaning on technology to provide a sense of connection to customers
Working from home with children
The importance of focusing on strong client relationships
Embracing a change in perspective
Finding a balance between helping and cash flow
Things to avoid when it comes to things you can’t control
How to use this time to be proactive in business
Free video series to keep your cape flying
during re-opening and beyond!
The most important thing you need to do right now to increase your revenue
4 simple, powerful steps to get more hiring and buying “yesses”
Why doubling down on a few marketing strategies will get you farther faster
Your #1 revenue generating superpower that will NEVER fail you!
The key to being fearless in a world of fearful