- Mary Foley
[P.O.W.E.R. Plug Podcast] How to Increase Sales with a Website Refresh
When was the last time you refreshed your business website? Did you know the average shelf life of a website is just under 3 years? With a majority of business being conducted online today and search engine algorithms constantly changing, every small business owner should consider giving their business a leg up by updating their website.
Savvy customers expect to easily find a website, conduct business without searching through unnecessary or non-relevant content, and for it to be visually stimulating and straightforward. Does your set it and forget it website accurately tell your story? In this episode of the P.O.W.E.R. Plug podcast, I speak with an expert in website design, social media management, and SEO, Charique Richardson. Charique is the Founder of Digital Innovations Media Group. She started her company after working in sales and marketing for 20 years. Charique likes being a champion for small business owners who want to transform their online business. Everything Digital Innovations Media Group does revolves around business growth. It's all so your small business stands out. She shares how to create a better website that will help grow a business and easy to administer design changes that will transform your client’s online experience.
The life expectancy of a website
How to make a website reflect the breadth of services a business offers
Top trends in website design
How to add personality to a website
What to consider when hiring a website designer
How to refine website content for a better client experience
Risks of not upgrading a website