• Mary Foley

[P.O.W.E.R. Plug Podcast] How to Capitalize on Digital Marketing Strategies and Trends

One of the silver linings of the last few years is that we have all embraced buying, learning, and connecting online at a whole new level. Which can be great for our businesses. But one of the challenges of this explosion as a small business owner is how do we truly tap into this online world with a smart, savvy digital marketing strategy? Because it can be confusing and overwhelming! Today’s guest has more than 20 years of helping businesses in the digital space. She’s seen it from the beginning and has continued to adapt to new technologies and tools to help her clients succeed. Now it’s our turn to tap into her big, beautiful brain so we can better understand how to use digital marketing for our own business.

In this episode of the P.O.W.E.R. Plug Podcast Host, I speak with Krista Pouncy-Dyson, an executive and CEO who has been in the digital marketing space since 1999 when email, websites, and being online were just taking shape. Since then, she has developed winning strategies for hundreds of businesses across the country for the Advance Digital-NOLA Media Group. In 2016, Krista started Performance First Digital, a digital marketing and web development agency that stands by the idea that online marketing should be simple, affordable, and an effective tool for every business.

Listen and Learn:

  • Digital Marketing Basics

  • Why a digital marketing strategy is important for any business

  • Digital marketing trends to reach your ideal client

  • Mobile settings reflect the type of advertising you receive

  • When it comes to digital marketing campaigns, how small business owners can get the best bang for the buck

  • Offline digital marketing opportunities or digital out-of-home (DOOH) advertising

  • Realistic timeframes for digital marketing strategy results

  • Common digital marketing mistakes of small business owners

  • Why small business owners need to enhance their creative advertising

  • Future digital marketing strategies capture client information