Just how important is social media marketing for your small business?
Which social media platforms are the best for connecting with prospects and promoting your business?
Should you use paid advertising on social media or is it a waste of time and money?
Get answers to these questions and more as you consider creating a social media marketing strategy for your business.
In this episode, I talk with Shannon Loy, owner of The Social Ginger, a social media consultant who understands that as a small business owner, you may not have time to eat your lunch, much less create sparkling content to post on social media every day. That's why she and her team do social media strategy, management, advertising, and training for small business owners.
Startling research that reveals just how much time people spend on social media
Which social media platform you should seriously consider for marketing your business
If you should or should not separate your personal and business life on social media
The best number of social media platforms to be on to promote your business
The biggest social media marketing mistakes that small business owners make
Why Facebook advertising is so popular and what to know before you get started