[P.O.W.E.R. Plug Podcast] Figuring Out What Your Clients Want Now
As reopening happens, chances are you are considering what you need to do for customers and clients to hire you or buy from you again. Or, you might be thinking about launching a new product or service or maybe some new positioning or pricing. You truly want to hit the mark, but you are not quite sure what is the best decision.
Market research is the key to knowing what your consumers want and what they are willing to pay for it. If an established market research firm seems out of reach to you, this podcast includes important information that is especially relevant as we begin reopening our businesses.
In this episode, host Mary Foley speaks with Stacy Thomas, President of Good Run Research of Richmond Virginia. As experienced market researchers, Stacy and her team help new brands build presence, and established brands maintain relevance.
Getting to know a clients' customers is their passion. They are seriously good at translating a customer's actions into marketing insights, and those insights help clients make business decisions with confidence. During a run ten years ago, Stacy had the vision to create a marketing firm that maintains the integrity of research science but also embraces the spirit of humanity. That idea is still the central motivation of Good Run Research.
Market research: What it is and how your business can benefit from it
The shifts in purchasing caused by the pandemic
The risks associated with not adjusting to changing market drivers
How market research helps business owners set business goals
How small businesses can do market research without a big budget
Market research best practices for small business owners
Common mistakes business owners make when it comes to market research
Free video series to keep your cape flying
during re-opening and beyond!
The most important thing you need to do right now to increase your revenue
4 simple, powerful steps to get more hiring and buying “yesses”
Why doubling down on a few marketing strategies will get you farther faster
Your #1 revenue generating superpower that will NEVER fail you!
The key to being fearless in a world of fearful