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  • Mary Foley

5 Questions to Power Up Your Brand

As an entrepreneur, do you want a powerful brand and think it’s mainly about amazing images on your website, social, and print materials?


Think again.


One thing I definitely learned from being part of the transformation of a small, unknown computer called Quantum Computer Services into arguably the first company to bring the online experience to the masses – AOL – is that brand is way more than a recognized logo.


Proof is in results. During my 10 year career there, Quantum Computer Services became the brand AOL, a $7 billion dollar company with 23 million members and a wide lead in the top spot.


When I jumped the Corporate America ship and became an entrepreneur, I took everything I learned about branding and applied it to my new business.


Here are five key lessons and questions about creating a powerful brand for your own business:


1. Every company has a brand. The question is, “Is it working for you?”