• Mary Foley

5 Minute Pivot: Ashley Stefanko

When we hear how someone has successfully pivoted their business it’s super easy to focus on what they changed – their new products or services, their customers, or new ways they are selling.

But NONE of that is their first pivot.

The first pivot we all make before anyone sees anything new changes to our business is the pivot within.

Ashley Stefanko, professional organizer and founder of Home Re-Imagined, knows this firsthand.

When the pandemic happened, everyone was at home and no one wanted her to come into their home and potentially infect it with COVID.

Which suddenly left her with time on her hands.

And things on her business to-do list that she never seemed to have enough time for.

But, would she use this “extra” time to work ON her business?

That was her first choice and internal pivot.

“It wasn’t a choice to give up” she said. “I really took this time to focus on my own business, putting efforts in areas that I just really hadn’t had time for.”

Like figuring out how to do virtual organizing sessions, ramping up her social media, and finally starting a consistent e-newsletter.

What kept her keeping at it?

2 things:

1) Her clients. “When people’s homes are not in order, it really stresses them out. Knowing people need your services, it’s worth putting in the time extra money, time, and effort.”

2) Her community of women entrepreneurs in the REV UP Society who were pivoting right along with her. Together, they were accountable to make progress, work through speed bumps, and encourage one another to stay motivated.

Today she’s booked more than ever, but she knows it’s still an inside job.

“You’ve got to grow and change or you’re not going to stay in business.”

That’s one simple, orderly, de-cluttered, internal pivot that will stand the test of time.

Listen to Ashley’s share her 5 Minute Pivot Story herself!


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ABOUT MARY FOLEY

Known for her insights, candidness and humor, Mary Foley revs up women entrepreneurs with the clarity, confidence, consistency, and community to generate the revenue they really want. When she’s not wearing her red cape as a business coach, workshop facilitator, or host of the P.O.W.E.R. Plug Podcast, she’s usually sipping wine at a Virginia winery.   

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