• Mary Foley

5 Minute Pivot: Amber Tichenor

“Don’t get stuck in the black and white. There’s a lot of insight in the grey” said my client Amber Tichenor, PhD.

Mic drop.

There’s real power in those words. Let me pick up the mic and tell you why this was especially meaningful coming from Amber.

Six months ago, when the pandemic started, Amber’s To Be Coaching + Consulting business suddenly stopped. Most of her work was working with large audiences and groups in corporations.

And, suddenly, her two kids were no longer going to school. Instead, she was figuring out what virtual school meant with new schedules, computers, internet bandwidth, and antsy middle schoolers.

Then, her mother suddenly needed help recovering from surgery – five states away!

Life wasn’t black or white. It was a whole lotta grey.

When it came to her business, her insight was to take her laundry list of things to-do for her business and focus on 2 things she wanted most:

Finish writing her book and expand her network by guesting on podcasts and webinars

She went to work. In April she was the featured guest on a webinar that attracted nearly 200 women from 2 countries and 50 cities on her favorite topic: Female Rivalry.

“They think it’s a cat fight or women being dramatic” she explains.

It’s truly more nuanced than that. Black and white doesn’t cut it. More grey!

That’s why finishing her book and getting it out there was so important. It would provide needed explanation and position herself as the thought leader she already is.

Now, eleven chapters later she now has an edited manuscript ready for publishing that explains what female rivalry is, it’s impact on business and relationships, how to spot it, and to respond.

As she worked on her book, one thing that was super clear and soooo not full of female rivalry was the encouragement and accountability, she received from the REV UP Society

The gals in the group “let me know I’m not alone, a real support in this time that can feel so isolating.”

Would Amber have finished writing her book without being part of the REV UP Society?

Maybe. She’s a hard worker.

But then again, maybe not. All the sudden changes the pandemic brought on have been challenging for even the most successful women entrepreneurs.

Amber made a bold decision to join REV UP Society. Because she knew for sure is that by putting herself there she dramatically increased her chances of moving her business forward despite all the grey of the pandemic.

Be inspired as you listen to Amber share more about her story!


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  • The most important thing you need to do right now to increase your revenue

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ABOUT MARY FOLEY

Known for her insights, candidness and humor, Mary Foley revs up women entrepreneurs with the clarity, confidence, consistency, and community to generate the revenue they really want. When she’s not wearing her red cape as a business coach, workshop facilitator, or host of the P.O.W.E.R. Plug Podcast, she’s usually sipping wine at a Virginia winery.   

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